The subject should be roughly: How consumer lifestyle/personality impacts consumers purchase intention of a home capsule coffee machine in South Korea and Switzerland. A comparaison.

 Designing Research Model for Thesis in Business

Hello,

I need help designing my Conceptual framework, Research model, and survey questionnaire.

The subject should be roughly:
How consumer lifestyle/personality impacts consumers purchase intention of a home capsule coffee machine in South Korea and Switzerland. A comparaison.

Why? Because Switzerland has always been a big consumer of coffee at home, while South Korea, who has seen a recent and very quick growth in coffeeshop coffee consumption (one of the highest concentration of coffeeshops per sq meter in the world), is only starting to see a growing trend for “home coffee”. We could focus, maybe, on capsule coffee in this study.

I would need the foundation laid for the thesis, including the research hypothesis, conceptual framework, model, and questionnaire, all this based on past quality literature…

Once this approved by the professor, I shall probably come back with more work!

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