Select a commercial or public service announcement that uses an emotional appeal/Pathos. · Using the information in this section, how would you characterize the way it persuades listeners with emotion? · Is it effective in persuading you as a listener? Why or why not?

Select a commercial or public service announcement that uses an emotional appeal/Pathos.

· Using the information in this section, how would you characterize the way it persuades listeners with emotion?

· Is it effective in persuading you as a listener? Why or why not?

· Include a Reference page citing the source in APA format.

Write your response in a letter to your instructor using the formatting for letters explained in Section 9.2 of our text.

Chapter 14 Assignment

Chapter 14 Assignment

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeChoice of media

The student chooses a commercial or public service announcement that contains an emotional appeal of some kind.

10.0 pts
This criterion is linked to a Learning OutcomeAnalysis

The student analyzes the choice of media to answer the following assignment questions: How do you categorize the way the commercial or PSA persuades listeners with emotion? Is if effective in persuading you as a listener — why or why not?

25.0 pts
This criterion is linked to a Learning OutcomeBusiness letter format

The student uses proper format for a business letter as outlined in the textbook figure.

10.0 pts
This criterion is linked to a Learning OutcomeGrammar & style

The letter is free of grammatical and stylistic errors; there is evidence that the student proofread.

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