You can write about anything you want to express about this ad. You have total freedom of what ideas to get through in your report. If you prefer some more specific guidance, consider writing about any of the following points: 1. Why did you choose this one ad? 2. What specifically did you like about it? 3. How does it connect with consumers? 4. Does the ad appeal more to the logic or the heart of the potential customer? 5. How does it portray the brand/product/service? 6. What action/s does it incite in the viewer/reader? 7. How would you improve this ad? 8. What would you do as a follow up to increase brand awareness or sales? 9. Do you think this ad would be more successful in some cultures than others? 10. How would you change this ad to also be efficient in other cultures?