Demonstrate an understanding of, and the ability to critically analyse, key aspects of strategy and application within international business Task

Assignment Three: Case study analysis Report
Title: International strategy Case Study “The Week-11 28 June 2020 40%

Mouse gets the Fox”

Task Description

Demonstrate an understanding of, and the ability to critically analyse, key aspects of strategy and application within international business

Task Length: 2000 Word Case Study Analysis Report (The Mouse gets the Fox) Learning Objectives Assessed: 1, 2 & 4
Due Date: Week- 11
Weight: 40%

Submission: Turnitin Dropbox

Task Requirements:

Using the article: Disney’s purchase of Fox’s entertainment assets is a gamble on media’s future.

Additional research, and course material, prepare an International Business Strategy Report for the management team of Disney which presents a logical (strategic) analysis of the acquisition, providing implementation recommendations.

Report: Key considerations include
Executive Summary, Presentation & Referencing

  • Provide a 200-500 (approximate) word overview of the Report and your recommendations.

External Analysis

  • Identify and apply relevant course frameworks.
  • Amongst other weeks, course concepts/content.
  • Analysis should lead to the identification of opportunities and threats in the global

broadcasting industry. You may consider the US broadcasting industry, but you must ensure

international trends are considered.

  • Analysis must be logical, and supported by researched data.

Due Date Value

5 marks

10 marks

Internal Analysis

10 marks

  • Identify and apply relevant course frameworks.
  • Amongst other weeks, course concepts/content from Week 3 will be particularly useful (and

relevant tutorials).

  • Analysis should lead to the identification of the new Disney’s strengths and weakness.
  • Analysis must be logical, and supported by researched data.

Recommendations

15 marks

  • Pull together the external and internal analyses to identify key issues to be
    managed going forward. The more comprehensive reports will include a time line identifying quick wins and longer-term issues. The external and internal analyses must clearly and logically drive the recommendations.
  • Good reports will tie their analysis and recommendations into the article and address what the article’s title is referring to by “Disney’s purchase of Fox’s entertainment assets is a gamble on media’s future”.
  • Good reports will acknowledge how Disney’s purchase of Fox’s assets has strengthened or weakened the old Disney in terms of the external opportunities and threats.
  • Good reports will also identify how the strengths and weaknesses (as identified in the internal analysis) of the new Disney should be managed given the external environment’s opportunities and threats (deriving from industry, cultural, social, regulatory and other such pressures):
  1. how can the organisation use its strengths to counter the identified external threats and/or take advantage of opportunities?
  2. how can the organisation fortify its weaknesses to either counter the threats, and/or take advantage of opportunities?

Assessment Criteria

  • Demonstrate an understanding of key concepts of international business strategy
  • Apply relevant theory and research
  • Critical analyse key international business strategies and applications
  • Professional write and present the report

 

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