Action Plan for Research Project;; Identify a specific organization or topic area that might be the basis for a marketing research project.Research the Organization, prepare an in depth analysis of the organizations recent activities and potential areas of concern…

Criteria for Research Project, Aspects of the Marketing Research Process that will be considered when deciding on the Subject for the Project:

  • Should be able to translate a marketing problem into a feasible research question
  • Should be able to appreciate marketing research as a process that involves a sequence of activities, each compatible with the preceding stage
  • Should have a thorough understanding of the strength and weakness of alternative research design
  • Should be aware of the many sources of marketing information and have some knowledge of the various means for gathering such information
  • Should be more sensitive to the biases and limitations of marketing data and data analysis
  • Should have a general understanding of data analysis techniques
  • Should to be able to design and execute a research project
  • Should have the ability to plan, develop and prepare a professional quality research project report

Action Plan for Research Project;

1; Identify a specific organization or topic area that might be the basis for a marketing research project. The process can start with online research, discussion with managers or consumers, or your observation in society or the marketplace.

  • Research the Organization, prepare an in depth analysis of the organizations recent activities and potential areas of concern
  • Select a specific topic area that could assist the organization with improves managerial decision making related to customer (client) satisfaction, product development, promotional message, media, donations, distribution or other behaviors.
  • Prepare the components of a research proposal

2; Create a problem statement to communicate the main focus of the proposed research study.

3; Develop research objectives related to the specific topic area you will investigate. These objectives should prescribe the specific information needs of the study.

4; Make use of Secondary Research Data that relates to your research subject, this secondary data should be a basis for the direction your primary data needs to obtain.

5; Compose questions for Primary Research. Determine process, problem formulation, method of Inquiry.

6; The Research Project should be 10 pages, apa format,

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