.In the middle of this decade, the online game Pokémon Go was an unprecedented success. Explain, first of all, its diffusion based on the model of critical mass. Then detail its highly lucrative economic mechanism, based on the interaction between its free and the freemium options that the game contained. Finally, Evaluates what role it played in the profitability of the game, the large amount of data on the behavior of its users that the program collected.

1. Imitating the image of health warnings about smoking harm displayed by tobacco packages, a California environmental association has recently proposed putting signs on gas station dispensers, such as the one below:
The aim is to make drivers aware of the effects of car use on climate change. Assess the effectiveness of this measure on people’s attitudes based on the postulates of economic psychology.

2.In the middle of this decade, the online game Pokémon Go was an unprecedented success. Explain, first of all, its diffusion based on the model of critical mass. Then detail its highly lucrative economic mechanism, based on the interaction between its free and the freemium options that the game contained. Finally, Evaluates what role it played in the profitability of the game, the large amount of data on the behavior of its users that the program collected.

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