5-2 Short Paper: 5 I’s Strategic Analysis:
For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company. The following websites detail the events of 2013:
Lululemon Admits Its PR Disasters Are Hurting Sales– https://www.huffingtonpost.com/2013/12/12/lululemon-pr_n_4434580.html
Chip Wilson, Lululemon Guru, Is Moving On– https://www.nytimes.com/2015/02/08/magazine/s-guru-is-moving-on.html?_r=0
Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments– https://www.cbsnews.com/news/lululemon-founder-chip-wilson-issues-apology-following-thigh-rubbing-pants-comments/
Using the five I’s strategic analysis stages beginning on page 52 of Business, Society, and Government Essentials, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues. For additional details, please refer to the Short Paper Guidelines and Rubric document in the Assignment Guidelines and Rubrics section of the course…….See Below the 5 I’s and 3 websites for Lululemon
Chapter 2 STRATEGIC
STRATEGIC ANALYSIS: THE 5 IS Public affairs management is broad in scope and includes issues management and crisis management, and the heart of all three is strategic analysis. In other words, the analysis is used to determine strategies for interacting with stakeholders—PA. Strategic planning is important to businesses,60 and businesses need to focus on stakeholders when developing strategies.61 Integrating market and nonmarket strategies is the primary focus of this entire book, and the text presents nonmarket concepts as integral to stakeholder management. Through a strategic analysis process, individuals develop and use critical thinking skills to analyze business issues and make better decisions in their personal and professional lives. Researchers have suggested a methodical approach for analyzing stakeholder management. Among the many methods, with some variations, we have developed a detailed process for this text, which your professor may adapt to his or her preference. The 5 Is strategic analysis stages include: (1) issue identification; (2) interested strategic stakeholders; (3) incentive of stakeholders; (4) information—objectives; and (5) interaction strategies.
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