Brief the marketing research company on both the research objectives and the business objectives.

Research Objectives
There are two types of objectives: Business objective and Research objectives.
Business objective is the objective of the marketing project the research is for, it is the overall strategic
Research objectives are the detailed objectives of what you need to know e.g. attitudes, behaviour, usage
expectations, perceptions. Is it to understand, evaluate or explore (more qualitative objectives) or is it to
measure, record, or ascertain (more quantitative objectives).
Well-articulated research objectives are essential to a good research project even though they may be
extremely difficult to formulate. The client can assist the marketing research company by providing a
wider perspective on the marketing objectives by explaining the business objectives. So, in this section
the client should brief the marketing research company on both the research objectives and the business
Another important component of this section is to offer support to the marketing research company with
methodological issues. For example, if one of the broad objectives was to gain a better understanding of
customers’ emotions and feelings, the client could express a preference for qualitative type data. Be
careful though. Expressing too strong a preference for one methodology may result in newer or better
methodologies being removed from consideration.
This section is related to the discussion of Marketing Research Problem.

Frequently Asked Questions

A Page will cost you $12, however, this varies with your deadline. 

Enjoy the convenience of having a reliable Writer to do your paper at an Affordable Price.  With our premium writing service, you no longer have to spend days and nights meticulously working on your assignment, instead use that time to do other important things. 

Upon completion, we will send the paper to you via email and in the format you prefer (word, pdf or ppt). 

Yes, we have an unlimited revision policy. If you need a comma removed, we will do that for you in less than 6 hours, if you need a full paper review we are always available to handle your request. 

As you Share your instructions with us, there’s a section that allows you to attach as any files. Please include all the details and files useful to the writer. You can also provide a sample of your work, so that the writer can write just like you!

Yes, through email and messages, we will keep you updated on the progress of your paper. 

  1. Start by sharing the instructions of your paper with us  
  2. And then follow the progressive flow.
  3. Have an issue, chat with us now


Cathy, CS.