Describe the size of the business (employees, outlets, turnover etc.), the geographical location, the core product (what it is that they are selling) also identifying the industry in which it operates. (300-400)words.

Business stakeholder analysis is a technique for identifying stakeholders and analysing their roles. The aim of the analysis is to map out the stakeholders’ level of influence and degree of interest with regards to the business. Stakeholder analysis can also be used to assess the relationships between different stakeholders and the issues they care about most.

Internal stakeholders are individuals or groups who are directly involved in the business, such as owners, board members, managers, employees, and investors. External stakeholders are indirectly influenced by the business activities, like customers, suppliers, competitors, society and government.

By understanding both perspectives, the business can engage and enhance communication with relevant stakeholders, reduce or prevent risks, identify business opportunities, improve internal stakeholders’ commitment in the business and the reputation of the business amongst external stakeholders.

Questions:

Words 2500

In this assessment, you will examine a business in an industry that you have either previously worked in or would like to in the future.

Ø Describe the size of the business (employees, outlets, turnover etc.), the geographical location, the core product (what it is that they are selling) also identifying the industry in which it operates. (300-400)words.

Ø Analyse the environment in which the business operates, identify possible threats and evaluate their impact on the business. (300-400)words

Ø Analysis the links between external and internal stakeholder of the industry using SWOT 2 Internal stakeholder and PESTLE one External stakeholder. Make the analysis between them.(1500-2000)words.

FYI:

Presenting a business example:

· identify and analyse functional areas in the business

· identify and analyse the internal and external stakeholders

· compare two industries with each other

· create a stakeholder matrix

· discuss chosen stakeholders and industries in the context of relevant theories and

PESTLE is a good tool to use to help you identify all stakeholders. By considering political, economic, social, technological, legal and environmental/ethical factors and how they relate to the business, it’s easy to identify stakeholders. Political awareness (Government policies, social capital, advantage on the competitor).Also we can write about the covid19 affection in the business.

Format

1. Your individual stakeholder analysis should follow standard report structure and include the following:

· Cover page

· Executive Summary

oA concise summary of the main report in bullet points

· Introduction and background information on your business example

· Main body

oIdentify functional areas
oIdentify internal and external stakeholders and theirroles
oIdentify the nature and degree of main stakeholders’ interests, and implications of conflicting interests
oIdentify the level of main stakeholders’ influence
oCreate a stakeholder matrix
oIn the discussion forum, choose an example from your peers and compare the industry your business operates in with their industry,identify the main points of stakeholder(You can take as Telstra)

· Conclusion

· References

· Appendices (if necessary)

Support your observations and statements by incorporating links to theory and conceptual frameworks. Please ensure your sources are referenced clearly in the both in-text and in the reference list.

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