Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product

Note: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second part in Week 4.

Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service). Promotional opportunities for this product/service within your client’s company. Research that you conduct to ensure that your initial approach is on target, including an explanation as to why you selected this particular approach. Two or three clearly stated objectives/goals for your campaign. Format your paper consistent with APA guidelines.


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