BackgroundIn emerging markets such as India, consumers shop

Background:In emerging markets such as India, consumers shop far more frequently than in most Western countries –often on a daily basis.  As a result, consumers there have many more opportunities to switch brands.  What does this buying behavior imply in terms of communication approaches?  In situations where a foreign firm such as Unilever or Colgate tries to foster repeat purchase and brand loyalty, what strategies or actions can the firm take? 200 words. Discussion.