CH Robinson Audit 2.1

Write a 600 word essay on the following CH Robinson:

• Within the CH Robinson’s planning process, are innovative initiatives used to build a competitive advantage?
• Does the organization’s innovative initiatives add value to its shareholders and stakeholders?
• Do employees feel encouraged about the importance in innovation activities?
• Are innovation leaders in the organization identified?
• How is failure handled in the organization?

Must include 

White, Margaret, and Garry D. Bruton. The Management of Technology & Innovation.