the fourth section of CH Robinson’s audit, 4.2

Write a 600-word essay: 

·      Using headings with the audit segment, with good exploration, 

·      Clear purpose and intent of the assignment up front

            o   i.e., an innovation and technology audit over 10 weeks. 

·      Really clarify the purpose and intent at the start, and the areas in the audit you are focusing on.

·      Good use of references, especially organization ones. Keep expanding on that, and weave in more content – what do the audit terms mean as in academic/text definitions, so that your audience are crystal clear as to what you are focusing in on.


Focus of the Audit

  • How would you characterize the value of the CH Robinson’s intellectual assets?
  • Does the CH Robinson have a process for acquiring technology?
  • How is technology linked specifically to CH Robinson’s growth?
  • How do external stakeholders perceive the CH Robinson’s technological capabilities?

Based on Chapter 6 from:

White, Margaret, and Garry D. Bruton. The Management of Technology & Innovation., (3rd Edition). 

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Cathy, CS.