Business stakeholder analysis is a technique for identifying stakeholders and analysing their roles. The aim of the analysis is to map out the stakeholders’ level of influence and degree of interest with regards to the business. Stakeholder analysis can also be used to assess the relationships between different stakeholders and the issues they care about most. Internal stakeholders are individuals or groups who are directly involved in the business, such as owners, board members, managers, employees, and investors. External stakeholders are indirectly influenced by the business activities, like customers, suppliers, competitors, society and government. By understanding both perspectives, the business […]
(a) Explain a systematic process that Mattel could apply to analyse its supply chain environment.
(a) Explain a systematic process that Mattel could apply to analyse its supply chain environment. (10 marks) (b) Discuss, using examples, FIVE of the major STEEPLE factors that Mattel should consider when analysing its strategic supply chain. (15 marks) Marking scheme (a) Core answer content is likely to include: There are a range of potential process models that could be applied by Mattel to address this question. One approach is to apply the following model: • Audit environmental influences • Assess nature of the environment • Identify the key environmental forces • Identify the competitive position • Identify opportunities and […]
“Knowledge Management (KM) is not anything new.” Would you argue that this statement is largely true or false? Why or why not? Use historical antecedents to justify your arguments.
Objective This assessment will help you to understand the history of Knowledge Management (KM) concepts, key tenets of the major knowledge management theoretical models in use today, concepts related to knowledge capture and codification, and trust assessment issues of knowledge sharing. As part of this assessment, you are to answer the following four questions. The questions are based on the contents of Chapter 1 (Introduction to Knowledge Management), Chapter 3 (Knowledge Management Models), Chapter 4 (Knowledge Capture and Codification), and Chapter 5 (Knowledge Sharing) respectively of the prescribed textbook. Question 1 “Knowledge Management (KM) is not anything new.” Would you […]
1. Define the micro-operations in the Coca-Cola World.
Assignment (substitute for the midterm exam) The history of Coca-Cola started in 1886 when the interest of Dr. John S. Pemberton, an Atlanta pharmacist, led him to develop a distinctive flavored soft drink that could be sold at soda fountains. He made a sweet syrup, brought it to the pharmacy in his neighborhood, where it was combined with carbonated water and deemed “excellent” by those who sampled. Dr. Pemberton’s wife and bookkeeper, Frank M. Robinson, is credited with calling the “Coca-Cola” product as well as creating the unique, trademarked script that is still used today. Before his death in 1888, […]
Q1: Relative to customer value, explain customers’ willing- ness to pay premium prices for Lululemon’s products.
Case study 1 Principles of Marketing- It’s a warm summer evening in Brooklyn’s Prospect Park. Hundreds of yoga practitioners—commonly known as yogis— have turned out for a free class, arranged on the turf in a perfect grid, mats on the ground. Following the instructions of the class leader, it’s one long set of downward-facing dogs, half-moons, and warrior Is, IIs, and IIIs. While these New Yorkers come from various walks of life, most of them have one thing in common. They’re wearing outfits by Lululemon—the hottest yoga apparel brand this side of India. The brand’s dominance among attendees shouldn’t come […]
