Write a 600-word essay:
· Using headings with the audit segment, with good exploration,
· Clear purpose and intent of the assignment up front
o i.e., an innovation and technology audit over 10 weeks.
· Really clarify the purpose and intent at the start, and the areas in the audit you are focusing on.
· Good use of references, especially organization ones. Keep expanding on that, and weave in more content – what do the audit terms mean as in academic/text definitions, so that your audience are crystal clear as to what you are focusing in on.
Focus of the Audit
- How would you characterize the value of the CH Robinson’s intellectual assets?
- Does the CH Robinson have a process for acquiring technology?
- How is technology linked specifically to CH Robinson’s growth?
- How do external stakeholders perceive the CH Robinson’s technological capabilities?
Based on Chapter 6 from:
White, Margaret, and Garry D. Bruton. The Management of Technology & Innovation., (3rd Edition).
